Our Story

From a Dream Born in 1997 to an Indian Pride

In 1997, the world was a different place. But in a modest corner of India, two brothers shared a simple dream. It wasn't about fame, and it wasn't about building an empire. It was about something far more fundamental: family.

Canon Quartz began not in a boardroom, but as a heartfelt side hustle. It was a way for two determined brothers to support their loved ones, driven by the belief that with enough hard work, they could build something lasting. Those early days were marked by late nights, numerous challenges, and relentless pressure to succeed. Yet, through every struggle, their vision remained clear.

What started as a small endeavour to put food on the table has evolved into something far more significant. Today, Canon Quartz is not just a watch brand. It is a story of resilience. It is a tradition passed down through time. Above all, it is a tribute to India's unwavering spirit. But this is more than just a business story. It's a story of India.

The Beginning: When Canon Quartz Was Just a Dream

Let's go back to 1997. India was on the cusp of change, but opportunities didn't come easily. For our founders, two brothers with more grit than capital, the path forward was paved with uncertainty. They didn't have industry connections or massive investors. What they had was a vision: to create watches that didn't just tell time, but told a story of Indian capability.

The journey wasn't glamorous. It was built on the back of sleepless nights, learning the intricacies of watchmaking from scratch, and facing rejection more times than they could count. There were moments when giving up seemed like the only logical option. But for them, failure wasn't just a personal setback—it meant letting their family down. And that was never an option.

Our founders never imagined that their small side project would one day grace the wrists of thousands across the nation. They wanted to create something of value. But their unwavering commitment to quality—even when resources were scarce—laid a foundation that proved stronger than any steel. This commitment became the foundation of everything we do today.

Made in Bharat: A Badge of Honour

In a world often obsessed with foreign labels and imported goods, we made a different choice. We chose to look inward. We decided to believe in the talent, skill, and heart of our own people. Canon Quartz is proudly the only watch brand that is entirely Made in Bharat.

For us," Made in India" isn't just a label on a box; it's a badge of honour. It means that every rupee you spend supports Indian families, Indian innovation, and Indian craftsmanship. It means we control the quality from the very first sketch to the final polish, ensuring that what you wear is worthy of your trust.

By investing in local talent, we aren't just making watches; we are building a legacy. Every Canon Quartz timepiece carries the skill of Indian artisans who pour their dedication into every detail. We challenge the narrative that "imported is better." We believe that when given the opportunity, Indian craftsmanship stands tall on the global stage. Making quality and style accessible to all isn't just a slogan; it's our contribution to the nation that has shaped us into who we are.

Read more about our commitment to Indian craftsmanship

Beyond Timekeeping: Collections That Tell Stories

A watch is more than a functional tool. It's a companion. It's a statement. At Canon Quartz, each collection tells a unique story that resonates with the Indian spirit.

• Maha Vastu Collection: Designed for those who seek harmony and prosperity. The aren'tches aren't just accessories; they are energy alignment tools, crafted with specific colours and materials to attract positivity into your life. Explore our Maha Vastu Collection

• Vintage Collection: A beautiful blend of nostalgia and modern reliability. These pieces honour the timeless designs of the past while being built for today's pace.

• Roman Dial Collection: For the lovers of classic elegance. Simple, sophisticated, and utterly timeless, these watches bring a touch of old-world charm to your daily attire.

Our design philosophy is simple: Quality shouldn't require luxury pricing. Whether you're heading to a boardroom meeting, a family wedding, or just enjoying a quiet Sunday, we have a watch that fits your life. By blending traditional aesthetics with modern sensibilities—and powering them with reliable Japanese movement—we ensure that you never have to compromise on style or substance.

What Drives Us: Family, Perseverance, and Pride

At the heart of Canon Quartz lie three core values that have guided us since day one. These aren't just words on a wall; they are the principles by which we live.

• Family: We were founded by brothers to support a family, and that spirit defines us. To us, every customer, every artisan, and every team member is like an extended family member. Every watch we create is made with the care we'd give to our own kin. When you're with us, you're not just a you're static; you're part of the Canon Quartz family.

• Perseverance: Our story is one of overcoming odds. From those early late nights and countless challenges to becoming a recognised name, perseverance is in our DNA. It drives us to continuously improve, to innovate when things get tough, and to never "settle for "good enough." We build watches that last because we know what it takes to endure.

• Pride in Heritage: We Celebrate Our Roots. Every design, every campaign, and every decision is rooted in a deep love for Indian culture. We strive to represent India proudly, blending our rich traditions with modern aesthetics to create something truly unique. We are modern India, respectful of its roots.

Our Promise: Quality, Authenticity, and Accessibility

When you choose Canon Quartz, you're choosing integrity. We promise you three things that we will never compromise on:

• Quality: Every Canon Quartz watch is crafted to stand the test of time. We use durable materials and reliable movements because you deserve a watch that keeps up with you.

• Authenticity: We never cut corners. What you see is what you get—genuine materials, honest craftsmanship, and a product that is precisely what we say it is.

• Accessibility: We firmly believe that everyone shouldn't have to overpay to look good and feel confident.

When you wear Canon Quartz, you're part of our story. You're supporting a dream that started in 1997 and continues today. You're supporting Indian craftsmanship with every purchase, and for that, we promise always to give you our best.

From 1997 to Today: Still Growing, Still Believing

From a side hustle in a small room to a brand recognised across the country, our journey has been nothing short of a miracle, fueled by our dedication to our work. We've grown from selling a handful of watches to being trusted by thousands of customers across India. We've seen our watches featured in publications and, more importantly, on the wrists of people living life's most significant moments.

But while our reach has expanded, our heart remains the same. The core values that our founders instilled in 1997—family, perseverance, and pride—are as strong today as they were then. As we look to the future, we remain committed to our mission: to honour the spirit of India while bringing you the best in access and style.

You're part of this journey. Every time you strap on a Canon Quartz watch, you're carrying a piece of that persistence and pride with you.

Be Part of the Canon Quartz Story

We invite you to explore our world. Whether you're looking for a watch that brings you luck, a piece that reminds you of a simpler time, or just a stylish companion for your daily hustle, we have something for you.

• Discover watches that match your story. Explore our Collections

• Find your perfect timepiece. Shop Now

• Become part of the Indian Pride movement. Follow us on social media and share your Canon Quartz moments.

• Have any questions? We'd love to hear from you. Contact Us